How have Apple's Marketing activities allowed it to become the world's Dissertation

How have Apples Marketing activities allowed it to become the worlds leading technology company - Dissertation Example12 Steve Jobs .. 12 Research break through The structure and the Framework . 13 balancenale for the research .. 12 Statement of Research aims and objectives .. 13 Chapter 2 - LITERATURE REVIEW 14 Introduction. 14 Marketing activities and Business success.. 14 Apples marketing activities and Strategies 15 Innovative Design and Product Differentiation. 15 Marketing for commemorate Loyalty . 17 Complete Solution - A Marketing strategy 18 Apples own-store retailing for effective marketing.. ... 26 Chapter 4 - ANALYSIS 27 Introduction.. 27 SWOT analysis of Apple . 27 Strengths 28 Weaknesses 28 Opportunities 29 Threats 29 PEST-G analysis of Apple Inc 29 Political Environment 29 Economic Environment 30 Social Environment .. 30 Technological Environment 31 Green Environment 31 Marketing-mix analysis of Apple Inc 33 Technology and Innovation of Apple Inc 33 Ratio Analysis of Apples financial data.. 33 Chapter 5 - ANALYSIS AND DISCUSSION . 34 SWOT analysis 34 PEST-G analysis 35 Marketing Mix . 36 Technology and Innovation . 36 Ratio Analysis .. 36 Evaluative Conclusion